Drive To Lure More Visitors

TOURISM Wollongong's consistent marketing of Grand Pacific Driveis continuing with Summer Escape deals along the popular coastal tourist route.

Park Ready For Action

VISION, foresight, extensive marketing and a long-term plan are helping Jamberoo Action Park buck industry trends.

Global Run For Two Australian Campaigns

TWO very different Australian marketing campaigns for spirit brands are set to go global.

Red Cross Takes Heart From Youth

Marketing students help an old brand sharpen up, writes Keeli Cambourne.

Tough Times Call For Aggressive Marketing

Kylie Beaufoy looks beyond the doom and gloom.

Hope On Lung Drug

PHARMAXIS has taken a step towards getting its treatment for a debilitating lung disease on the market, with the drug developer lodging a marketing application with the Therapeutic Goods Administration.

Bhp To Push For Spot Contracts

BHP Billiton plans to use its new-found muscle in uranium to change the marketing of the radioactive material from longterm fixed price to spot-price index-linked contracts.

Paladin Snaps Up Fuel To Expand

PALADIN ENERGY has kick-started its new Paladin Nuclear marketing arm by buying uranium at $US60 ($70) a pound on the spot market in expectation the nuclear fuel's price has bottomed.

It's Fund To Run With The Crowd

Is it a backlash against transnational corporation domination, democracy gone wild or just a good marketing ploy? People want to have their say and are willing to do so.

Back To The Tim Tam Future

Arnott's marketing director tells Julian Lee tough times are good for its classic biscuits.

Cost Savings Dressed Up In Nrma's Fancy Green Outfit

It looks like a decent environmental effort but the NRMA might be browning the green line too far in a push to gets it members to dump hard copy annual reports and marketing material in favour of electronic versions.

Branding On Club Agenda

THE Wollongong Small Business Club enjoyed a good turnout for this week's presentation by University of Wollongong School of Management and Marketing's head of marketing Greg Kerr.

Body On Mission For Funds

THE Hunter Valley Wine Industry Association is seeking funding for a three-year marketing campaign.

Mcguigan's Uk Exposure Just The Ticket

WINE company Australian Vintage says innovative marketing campaigns have helped boost off-premise sales of its McGuigan brand in the United Kingdom by 77 per cent in the past year.

Few Homes Make Switch

FEW Hunter households are making the switch to green power despite a decade of concerted marketing to encourage the use of renewable energy.

Wallabies Have Conceded Home-ground Advantage

ALLOCATING Perth's Subiaco Oval the Wallabies' opening match in the 2008 Tri Nations tournament against the Springboks was a no-brainer from a marketing perspective for the ARU.

Vodafone Line Is Still Engaged

STW's chief executive has hosed down intense industry speculation that it is about to lose some or all of the Vodafone account in the second such one-stop shop of marketing services to implode in little more than a year.

Nsw In Bid To Lure Tourists

MELBOURNE may soon have more competition for the tourist dollar after the NSW Government announced plans for a body dedicated to marketing the charms of Sydney and a massive injection of funds into the struggling sector.

Students Shore Up Flagging Tourism

FORGET the beaches and the iconic backdrops that are central to tourism marketing - a significant number of overseas visitors are more interested in doing business and getting academic qualifications than in the laid-back pleasures Australian tourism has to offer.

Maccas Hopes Green Beans Are New Short Black

A GREEN frog and the weathered faces of South American coffee workers are the centrepiece of a significant marketing push by McDonald's to capture its share of a growing market for goods made ethically or sustainably.