Destinations Marketed

Illawarra Mercury

Tuesday February 12, 2008

By ALEX ARNOLD

AN $880,000 regional tourism marketing campaign to promote the South Coast was launched by Minister for Tourism and Kiama MP Matt Brown yesterday.

Mr Brown said the campaign, produced by Tourism NSW in partnership with the South Coast Regional Tourism Organisation, contained tailored marketing programs for Shoalhaven, Eurobodalla, Wollongong, Kiama and Shellharbour that focused on the character of each destination.

Mr Brown said television and print commercials featuring accommodation offers, linked to the visitnsw website, would target visitors from Sydney, Canberra and regional NSW.

"The South Coast offers a diverse range of attractions including pristine beaches, fine food and wine and a host of activities," Mr Brown said at yesterday's launch at the Silos Estate, Jaspers Brush.

Mr Brown said the Grand Mercure at Kiama, Jamberoo Action Park and the soon to open Illawarra Fly tree-top walk will help attract visitors to the region in the coming year.

The promotion will run for six weeks, with the first print ad appearing last week, while the first television commercial will appear on February 17.

Mr Brown said in the year to September 2007, the South Coast received an estimated 4.5 million domestic and international visitors, who spent around $1.1 billion. International visitors increased by 1.6 per cent compared with the same period in the previous year.

© 2008 Illawarra Mercury

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