Maccas Hopes Green Beans Are New Short Black

A GREEN frog and the weathered faces of South American coffee workers are the centrepiece of a significant marketing push by McDonald's to capture its share of a growing market for goods made ethically or sustainably.

Fed Up With Kids' Junk Food Ads

EIGHT out of 10 parents want the Government to regulate the marketing of junk food to children, a survey released by the consumer group Choice has found.

Why Gallen Doesn't Care If He's The Despair Of The Marketing Department

He's been called a 'grub' elsewhere in this newspaper - but this Shark has another side only a few see, writes Andrew Webster.

Vizard Tactic Was 'good Pr'

MARKETING experts say Steve Vizard has taken a step towards regaining public esteem by returning his Order of Australia and admitting he was wrong in improperly using knowledge as a company director to trade shares.

A 'groovy Kind Of Rudd' Beat Howard

MARKETING gurus at the Australian National University say John Howard was defeated in last year's general election not because he lost the political plot, but because he failed to stay on message and failed to be - well - groovy.